It appears beer company Bud Light is going all-out for a new Super Bowl advertisement, creating a massive Pac-Man maze in the Fashion District of Los Angeles this week. The above image comes from The LA Fashion District Facebook page, which says the maze was constructed at 9th and Main.
LAist reports that the maze was created for a Bud Light "Up for Whatever" Super Bowl advertisement, to be aired during the big game in February. The 60-second commercial, reportedly called "Coin," will see a man receive a message on his beer bottle telling him to go outside. When he does, he's given a massive coin, which he puts into a similarly large slot to start the life-sized game of Pac-Man.
That sounds perfectly insane, but in-line with Bud Light's totally bonkers "Up for Whatever" commercial from last year's Super Bowl. Super Bowl XLIX will be held Sunday, February 1 in Glendale, Arizona.