On stage, CEO Tim Cook said, "As it turns out with every revolutionary product that Apple has created, a breakthrough in user interface was required."
He put the digital crown in the same category. "It's a very simple and amazing and elegant input and navigation device," said Cook.
Considering the importance of the crown, it curiously got no play at Apple's second event for Apple Watch in March. Cook didn't mention the crown. During on-stage demonstrations, the crown didn't seem like it was that important.
There might be a reason that Apple barely talked about the digital crown in its second presentation.
"I think they have totally oversold crown. It's basically a button," said Farhad Manjoo, New York Times columnist. We record a weekly podcast, and during this week's podcast we talked about the watch.
