Tuesday, March 17, 2015

Why I Hope The Apple Watch Fails

: Why I Hope The Apple Watch Fails

A short time after the Apple Watch launches, probably when the first sales estimates come in from the analysts, I expect to see stories along the lines of ‘the Apple Watch has failed’. It’s likely that these will tie-in with reviews from the leading geekerati who’ll place the Apple Watch in comparison reviews against the functionality of the Pebble, the accessible nature of a favoured Android Wear device, and the utility and ubiquity of the Casio F-91W.
A short time after the Apple Watch launches, probably when the first sales estimates come in from the analysts
All of these articles will be factually correct. I’ll agree with the conclusions of all of them. And it will be hard, logically, to argue against the written premises that the Apple Watch has somehow failed. In a world of snap judgements, I’m pretty confident on this call. I’m also confident that it will be the wrong judgement to make.
Apple has had failures before. It has had products that have come off the stage to meet an eager audience only to be written off as a failure scant months later. And while that label may fit in the first few months you can be sure that the Apple Watch is going to follow the same trajectory to success as other failed Apple product lines towards a long and successful life