If you thought it would be impossible for Maserati to become any more Italian, think again.
storied marque has expanded its partnership with Ermenegildo Zegna,
which will bring the legendary Italian men's fashion house's trademark
understated sophistication to the interiors of the 2016 Quattroporte and
Ghibli sedans. While Zegna previously worked with Maserati on a
limited-edition Quattroporte—only 100 were made—buyers who desire its
touch will face no similar constraints this time around.
a label for which the price of a made-to-measure suit can easily exceed
the price of a reliable used car, the cabin materials will be
Seats will be swathed in leather sourced
from Italian furniture maker Poltrona Frau, and door panels will be
finished with the world's highest-graded silk available. All the
interiors will be two-tone in concept, and feature leather in a choice
of black, natural or red as well as Anthracite silk—think silver—and
contrasting gray stitching.
Once a rare site on U.S. roads, Maserati sold a record 36,500 cars last year, including nearly 15k domestically.
while this new partnership probably won't cause a massive influx of
visitors to showrooms, the sure-to-be costly options should fortify the
bottom line of a brand that Fiat Chrysler Automobiles CEO Sergio
Marchionne wants to eventually see hit 50k units per year.