If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said."We are working on it, but there is no decision taken," he told Autoblog in an interview in April.The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts.
has flirted with several kinds of vehicles in recent years that could
add to its volume and customer base, including the hybrid Asterion
revealed at the Paris Motor Show last year, and the Estoque sedan that
debuted in Paris in 2008. It also showed the Urus SUV prototype at the
Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the
Urus even had sales projections of 3,000 per year – the project's
future has remained uncertain to enthusiasts.
"If we do a third
model, then it's better to have the SUV as this is a growing segment, a
more emotional segment, a segment which is very well-distributed in
terms of volume all over the planet," Winkelmann said. And therefore
this is a car which is more likely."
While Lamborghini has
focused on building high-powered, carbon-fiber intense supercars lately,
it has also produced iconic grand tourers, like the Espada and 350GT.
And of course, it once made an SUV, the LM002, from 1986-1993.
potential new SUV, however, would be different than the Rambo Lambo.
The Urus had a contemporary design – more Porsche Macan or Cayenne than
military grade – and it would appeal to Lamborghini owners that also
have an SUV in their garage. It would also add significant volume for
the company, which delivered 2,530 cars in 2014.
The SUV offers
Lamborghini a logical platform for a hybrid system. "Due to packaging,
due to the weight of the entire vehicle, it's more likely that the
hybridization is getting in place," Winkelmann said. "It's less a car
which is about absolute performance. So this could be an opportunity."